Welcome to Plus-Plus – Danish designed building toys for creative kids

Here you’ll find fun and educational building toys that strengthen children’s imagination, concentration, and fine motor skills. With Plus-Plus, kids can build everything from animals and vehicles to entire fantasy worlds – the only limit is their imagination.
Plus-Plus is made in Denmark, designed to last and be used again and again – whether your child plays at home, in preschool, or at school. Perfect for kids who love building and creative challenges.
Plus-Plus stimulates imagination, concentration, and motor skills – offering hours of play and learning.

We dream of a future where children grow through free imagination and creative play

At Plus-Plus, we want to bring more play into everyday life and inspire children to be curious, confident, and eager to create.

Made in Denmark

Plus-Plus toys are proudly designed and produced in Denmark. The toys are developed and produced at our factory in Holbæk. We’ve had our production and offices here since the 1980s – and we’re proud to keep the entire process close, from idea to finished product.
Production runs on 100% wind energy, and all Plus-Plus pieces are made from recyclable plastic, free from BPA and phthalates.
That means you can choose toys that are sustainable, Danish, and made to last for generations.

Smart toys full of imagination and play

We believe the best play starts with an idea. That’s why Plus-Plus gives children the freedom to create, build, and experiment. It’s construction play that not only entertains but also develops a child’s creativity, focus, and problem-solving skills.
With Plus-Plus, children learn to create something from scratch while playing – and discover the joy of turning ideas into reality.

Build freely – from first shapes to big constructions

No matter the age or experience, everyone can join in. Plus-Plus BIG is ideal for children aged 1 to 6, who are exploring colors, shapes, and simple constructions.
Plus-Plus fits perfectly for children aged 5 and up, who love building detailed figures, patterns, and models.
All pieces fit together – so your child can keep building their collection and mix and match sets in endless ways.
Explore our many activity sets, tubes, color mixes, and figures to find the perfect creative building toy for your child.

Inspiration for imaginative play

In our inspiration universe, you’ll find plenty of ideas to spark curiosity and creativity.
Here you can discover inspiration for everything from 2D and 3D figures to letters, numbers, and flags.
You can also download our free Plus-Plus app, where you’ll find lots of building guides, creative challenges, and ideas for new ways to play and build.

Gift ideas for kids – building toys that last

Plus-Plus is a popular choice for birthdays or Christmas gifts for both boys and girls.
It’s a gift that keeps on giving – because it can be rebuilt, expanded, and reused again and again.
You can also explore our seasonal products and find this year’s Advent Calendars filled with building fun and surprises.

Black Week and Black Friday at Plus-Plus

When the biggest shopping days of the year arrive, you can look forward to great offers on our most popular sets.
During Black Week and Black Friday, you’ll find creative gifts, building sets, and tubes at great prices – perfect for getting quality toys ahead of the holidays.
We update our offers regularly, so keep an eye on the page as Black Friday approaches.

Buy Plus-Plus online – fast, and easy

Order your favorite set directly from our Danish webshop. We ship quickly, and you’ll always get top quality and great service.
Plus-Plus is made for hours of play – to be used, built, and loved again and again.
Find inspiration, ideas, and new toys for kids of all ages – and experience how much you can create with just one simple shape.

Plus-Plus – SET PLAY FREE